Facebook Most Popular Social Media Among Nepali JournalistsPrinter-friendly version |
Two recent survey reports offer the most detailed picture of social media use so far by Nepali journalists.
Two survey reports, focused on journalists and social media, were made public during this month in Kathmandu. Findings suggest social media use is growing among the media professionals, with most professionals opting to use Facebook.
About 69.9% Nepali journalists use Facebook for personal use and half of them use it for both personal and professional purposes while 6% of the respondents use it exclusively for professional purposes, reveals the report FNJ Social Media Survey, 2012, released in the last week of June, 2012.
The report says about half of the respondents use Twitter and YouTube for personal use and around 20% do not use them at all. About 40% of the respondents use LinkedIn for professional networking.
The survey found that out of the total journalists who responded, 87.6% access the internet daily. Of those respondents who access the internet daily, 80.5% do so from offices, and about 51.3% of the respondents also access the net from their homes and 12.6% from mobile devices.
More than two-thirds of the respondents use social networks for their professional work to communicate and seek and exchange information. About 71.2% of the respondents use social networks to communicate and 65.2% to seek new information. A little more than 55% of the respondents use it for exchanging and gathering information. About 37% of the respondents use it for research and similar number it for networking.
The survey, conducted during 16 April, 2012 to 15 May 2012, yielded a total of 1119 FNJ member respondents out of which, 1079 (96.4%) had completed the questionnaire and/or provided meaningfully valid responses.
Key findings highlighted in the report:
1. FNJ members use social media not only for communication but also for generating and making their news stories better through research and information verification by using social media.
2. Members from the age group of 20-29 years of age embraced social media and used it most extensively for professional as well as personal advancement. This group has been using the social media for the longest duration of the time and utilizes the platforms better.
3. The majority perceive social media to be one of the best ways to reach their audience as well as their colleagues.
4. While majority use social networking sites such as Facebook, they do not use blogs, tools like Twitter to promote their stories and hold discussions.
5. The respondents who have been using social media for various lengths of time would still like to improve capacity to make a greater online impact.
The survey was conducted by FNJ, with support from Internews, and international grassroots NGO.
Another report (Journalist and Social Media: 2011 National Survey on Nepali Journalists) on the survey of journalists' use of social media was released in the second week of June, 2012. The survey, conducted between February 21 to May 31, 2011 by the Center for Media Research Nepal (CMR-N), found that Facebook is by far the most popular social networking site among journalists, with nearly 97 per cent of journalists using it. The second most popular social networking site among journalists is Hi5 with 14.1 per cent usage followed by LinkedIn (8.3 per cent), Orkut (5.7 %) and MySpace (4.7 per cent).
A total of 259 journalists participated in the survey, of which only 192 valid responses were included in the analysis.
In terms of email preferences, Google's Gmail was found to be the most popular service used by journalists in Nepal. Nine out of 10 journalists have an account on Gmail while Yahoo's Mail is second favorite with 44.3 per cent journalists using it followed by Microsoft's Hotmail (30.2 per cent).
The report says blogging is a popular activity for Nepali journalists. Nearly half of the journalists, 45.3 per cent, maintain their own blog. Some, 6.8 per cent of journalists, write for other's blog. More than half of the journalists in print media, 52 per cent, write blog followed by radio journalists, 41 per cent of whom write blogs. Among television journalists, 39.5 per cent write blog whereas journalists working for online news websites and news agencies blog less. Only 35.7 per cent of online journalists and 33.3 per cent of news agency journalists write blogs.
According to the report, Nepali journalists are also increasingly micro blogging Twitter and YouTube is almost equally popular among journalists. While nearly 40 per cent of journalist use microblogging service Twitter to share information; 38 per cent of them use video-sharing site, YouTube, mostly for viewing purpose only. Very few use Tumblr, another microblogging service.
For more details on this survey, see the full report here.